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Offer adaptation to market mutation

The commercialization of technical products requires involvement of multiple professionals.

Business People In MeetingClear and detailed B2B Go-to-Market strategy and adapted tools are mandatory for Business Development success.

KreaVizio supports Business Development with multiple services :

• Go to Market strategy definition for New solutions launch
o Selling points formalization
o Differentiation and value proposition presentation
o Market positioning and competitive value definition
o Creation of demo scenario
o Sales targets identification
o Price Policy definition
o Training sales and technical sales on Go-to-Market strategy and associated sales material

• Business Intelligence
o Competition analysis
o Win and loss sales analysis
o Customers’ perception of solution value proposition and benefits analysis
o Analysis of products improvements proposed by customers
o Market and positioning analysis

• Business Development
o Installed base leveraging by upsell strategy definition
o Prospection, prequalification, lead management
o Technical sales support
o Identification and qualification of distribution partners
o Cultural product adaptation for globalized markets
o Roadshows organization

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